Every initiative flows through three macro phases: first we Shape the idea into a viable, prioritised proposition (30 mins → days); then we Build it in disciplined sprints with full design up-front (weeks); finally we Ship & Prove value back to the business (hours → ongoing). Two capacity gates act as quality checkpoints — nothing enters the next phase until it's ready and capacity exists.
All roles derived from RACI assignments across the 9 stages. Click any role for the full spec.